Why the pumpkin spice latte divides coffee lovers worldwide

The pumpkin spice latte has become a seasonal staple in many coffee shops, but its reception varies across the globe. First introduced by Starbucks in the US over two decades ago, the drink has since spread to most of its international markets—though not all have embraced it with the same enthusiasm.

Starbucks launched the pumpkin spice latte in 2003, blending cinnamon, nutmeg, ginger, and allspice with coffee and milk. Despite its name, the drink contains no actual pumpkin. Its success in the US led to a global rollout, and today it is sold in 85 of the 89 markets where Starbucks operates.

The spice mix itself has deep European roots, dating back to the 16th and 17th centuries when it flavoured cakes and holiday treats. American settlers later adapted it for pumpkin pies, using local gourds. When Starbucks brought the latte to Europe in 2012, it arrived as part of a broader autumnal trend.

In some European cities, like Brussels and Amsterdam, the drink has gained seasonal popularity. German ice cream cafes and winter events now feature it alongside matcha and vanilla lattes. Yet in places like Rome and Paris, where coffee traditions run strong, it remains far less common. Certain cafes even refuse to serve it, viewing it as a fleeting fad rather than a serious beverage.

The drink's sweetness has also sparked debate. Some Europeans find it overly sugary, prompting coffee shops to adjust recipes to suit local preferences. Beyond coffee, the flavour has expanded into other products, from candles and lip glosses to creamers and even hummus.

The pumpkin spice latte continues to divide opinion, thriving in some markets while struggling in others. Its presence in 85 global locations shows widespread demand, yet regional tastes and traditions still shape how—and whether—it is enjoyed. For now, the drink remains a seasonal talking point, both in coffee shops and beyond.