Vitl.com brings personalised vitamins to Sainsbury's shelves nationwide

Vitl.com, one of the UK’s largest online personalised nutrition companies, has expanded its reach. The brand now offers its tailored vitamin products in Sainsbury’s stores across the country. This move follows a new distribution deal between the two companies. Vitl.com provides personalised vitamin recommendations through its online platform. It stands out as the first to combine at-home DNA and blood test results for customised advice. The company has also created a range of supplements for specific health needs, including Immunity Support, Daily Biotic, Vitamin D, Sweet Sleep, Rise & Energise, Women’s Multivitamin, Men’s Multivitamin, and Skin & Beauty.

Prices for the products start at £9.99 for a 30-capsule pack. CEO Jonathan Relph highlighted the significance of the Sainsbury’s partnership. The deal aims to make Vitl’s supplements more accessible to a broader audience. The products are now available in Sainsbury’s nationwide. Customers can purchase Vitl’s affordable, high-quality supplements in person. This partnership expands the brand’s presence beyond its online platform.