Rashtions Launches UAE's First Camel Milk Protein Snacks for Health-Conscious Buyers

A new Emirati-founded healthy snack brand, Rashtions, has launched across the UAE. The brand offers protein-rich bites made from traditional ingredients like dates and camel milk, combined with modern nutritional science. Rashtions was created by young Emirati entrepreneur Rashid Gargash. He began the project as a research initiative focused on food security and sustainable nutrition. The products are now developed and produced entirely in the UAE, showcasing the growing influence of young Emirati founders in the country’s innovation economy.

The brand’s snacks come in four varieties: Date Truffle, Cocoa Truffle, Brazilian Coffee Truffle, and Date Original. Each 80-gram serving delivers natural energy, healthy fats, and up to 20 grams of protein without preservatives or added sugar. Camel milk is a key ingredient, offering a uniquely regional twist in an easy-to-eat format.

Designed for busy professionals, fitness enthusiasts, and health-conscious consumers, Rashtions is now available nationwide. It can be found at ADNOC and Emarat service stations, Union Coop stores, and online platforms like Deliveroo and Noon. Customers can also purchase directly from the Rashtions website. Rashtions aims to celebrate the UAE’s agricultural heritage while meeting the demands of modern consumers. Its products are already accessible across the country through major retailers and digital channels. The brand highlights the ambitions of a new generation of Emirati entrepreneurs in the food industry.