Claridge's Unveils Dr. Barbara Sturm's First UK Wellness Residency

Claridge's hotel is set to host Dr. Barbara Sturm’s first UK residency. The partnership marks a new wellness offering at the luxury London hotel. It follows a previous collaboration with The Maybourne Beverly Hills in 2023. The residency launches on Friday, featuring a dedicated Sturm menu based on anti-inflammatory protocols. Guests will also find Dr. Barbara Sturm’s products in their room and suite mini bars.

Treatments will include tailored facials, sculpting body massages, and targeted buccal or myofascial massages. Claridge’s has adapted its operations to support the brand’s clinical approach, with investments in staff training and brand immersion.

This partnership reflects a shift in guest behaviour towards wellness. Claridge’s already hosts other resident brands such as Teresa Tarmey, Josh Wood, Augustinus Bader, and MZ Skin, along with experts like Ross J. Barr and Hollie Parkes. The collaboration is built on long-term relationships and shared brand values. The residency aims to integrate wellness into the guest experience. Regular bookings of Sturm’s treatments will signal its success. Claridge’s sees this as part of its commitment to supporting performance and recovery during travel.