Over half of Midwest students embrace plant-based meat alternatives

A recent study at Iowa State University found that 55% of Midwest university students have tried plant-based meat alternatives. The research, published in the Journal of Nutrition Education and Behavior, explores attitudes and factors influencing their choices. The study took place at Iowa State University, a school known for its agriculture programmes in a major livestock-producing state. It revealed that students who had never tried plant-based meat alternatives held a less favourable view of meatless meals.

Vegetarian students were more likely to have tried these alternatives. Out-of-state students showed higher trial rates than in-state peers. Environmental awareness also played a role, as students with a positive attitude towards the environment were more inclined to try plant-based options.

The main reasons for trying them were enjoyment of new food, curiosity, and concern for the environment. The full study is available under the DOI 10.1016/j.jneb.2021.04.459. The findings highlight a clear link between environmental consciousness and the willingness to try plant-based meat alternatives. Over half of the surveyed students have already sampled these products, suggesting growing interest in meatless options among young adults.