Harper Beckham, 12, Launches K-Beauty-Inspired Brand for Gen Z

Harper Beckham, the 12-year-old daughter of Victoria and David Beckham, is set to launch her own beauty brand this summer. Inspired by South Korean cosmetics, the line will target younger audiences, including Gen Z and Gen Alpha consumers. Harper’s interest in beauty stems from her own struggles with acne, which motivated her to create products for others facing similar issues. She has shown early business ambition, even presenting her mother with detailed PowerPoint pitches for brand ideas.

The upcoming line, trademarked as *HIKU BY Harper*, reflects her growing influence in the family’s business ventures. Victoria Beckham has long supported her daughter’s entrepreneurial spirit, registering Harper’s name for branded products since she was five. Harper has become more visible on her mother’s social media, even presenting Victoria with an award at a recent event. With Victoria’s fashion label turning a profit in 2023—boosted by the success of her £40 eyeliner—Harper’s brand could further expand the family’s beauty and fashion empire.

The launch of HIKU BY Harper marks a new chapter for the Beckham family’s business interests. As the only daughter of Victoria and David, Harper may eventually take a leading role in their expanding beauty and fashion ventures. The brand’s summer debut will test her ideas in a competitive market.