'Year of the Crack': Why Visible Butt Cleavage Is Dominating 2024 Fashion

Visible butt cleavage has become a defining fashion trend of 2024. Dubbed the 'Year of the Crack' by American Vogue, the look is appearing on runways, red carpets, and street style. Designers and celebrities alike are embracing the bold aesthetic, reviving a controversial style from decades past.

The trend traces back to Alexander McQueen's iconic bumster, first introduced over 30 years ago. These ultra-low-slung trousers exposed the top of the buttocks, challenging traditional fashion norms. Now, under new creative director Seán McGirr—appointed by Kering in 2023—the brand has reimagined the bumster for its Spring Summer 2026 pre-collection, sharpening the tailoring for a modern edge.

High-profile figures have already adopted the look. Celebrities like Teyana Taylor, Hailey Bieber, and Amelia Gray have been spotted in outfits showcasing their backsides. Meanwhile, Kim Kardashian remains a long-standing icon for those celebrating the statement derriere.

Beyond fashion, the trend aligns with a broader cultural focus on gluteal aesthetics. Workout routines for both men and women now prioritise the gluteus maximus, with supplements like creatine often used to enhance muscle growth. The 2YK trend, which revived ultra-low waistlines, has further fuelled interest in exposing the buttocks.

While the style is gaining traction, its appropriateness still depends on the setting. Red carpets and fashion runways have embraced it, but everyday wear remains a matter of personal confidence. Women of all body types are now sporting the look, signalling a shift in how boldness is perceived in fashion.

The bumster's return and the rise of visible butt cleavage mark a clear shift in fashion's boundaries. With designers, celebrities, and fitness culture all driving the trend, its presence is unlikely to fade soon. For now, the 'Year of the Crack' reflects a broader acceptance of body confidence and daring style choices.