WWF England cuts ties with trophy hunting after donor revolt and activist pressure

WWF in England has stopped its support for trophy hunting after facing intense backlash. The decision follows a campaign led by animal rights activist Eduardo Gonçalves, who accused the organisation of aiding the controversial practice. Many donors had already withdrawn their financial support in protest. Trophy hunting has been linked to the steep decline of wildlife in Tanzania, where animal populations have plummeted. Meanwhile, nature-based tourism brings far greater economic benefits in countries like Namibia, contributing more to GDP than hunting ever does. Research also shows that only 3% of trophy hunting revenue actually reaches local communities in Africa.

WWF-UK had previously denied supporting the killing of animals for trophies, yet records reveal its opposition to stronger protections for African elephants in 2016. Activists, including explorer Sir Ranulph Fiennes, demanded refunds from the charity, citing its alleged ties to the trophy hunting industry. Gonçalves claimed WWF provided both practical and lobbying assistance to the trade, further fueling public outrage.

The pressure grew as donors cancelled direct debits and one-off contributions. With mounting criticism, WWF England has now reversed its position, cutting all ties to trophy hunting. The move marks a significant shift for WWF, which had faced growing scrutiny over its stance. Donors who left may now reconsider their support, while conservation groups push for broader reforms. Trophy hunting's impact on wildlife and local economies remains a key issue in the debate.