Swiss Taste Test Reveals the Best and Worst Butter Croissants

A recent taste test by Swiss consumer programme Kassensturz has revealed the best and worst butter croissants available in Switzerland. Eleven products—including frozen and fresh options—were put to the test by a panel of experts. The results showed a clear divide, with only five croissants earning positive reviews while six failed to impress.

The test included the ten best-selling frozen croissants from Swiss retailers, priced between 86 centimes and 2.47 francs per 100 grams. A fresh butter croissant from a supermarket was also secretly added to the lineup. Each product was judged on appearance, aroma, texture, and flavour, with taste carrying the most weight.

Five croissants received good scores. The top performer overall was Migros’ organic fresh-bake butter croissant, scoring 4.7 for its light, buttery, and delicate qualities. Among frozen options, Migros’ M-Classic butter croissant led with 4.3, praised for being airy and rich. The smuggled-in fresh croissant also scored 4.3, placing third. The two highest-rated frozen croissants came from Back-Factory (the test winner) and Kaufmann’s. However, six products failed. Denner’s IP-Suisse butter croissant ranked worst with a score of 2.6, criticised for dryness, hardness, and a plastic-like aftertaste. Volg’s fresh-bake and Deliciel’s frozen croissants also performed poorly. Lidl’s Tastino croissant scored 3.1, while the Betty Bossy croissant managed just 3.0.

The test highlights a significant gap in quality among Swiss croissants. While Migros’ organic fresh-bake and M-Classic frozen options stood out, several well-known brands fell short. Consumers now have clearer guidance on which products deliver on taste and texture—and which to avoid.