Swiss meat consumption dips as plant-based diets gain momentum

Meat consumption in Switzerland has seen a slight decline over the past five years. From 87 kilograms per person annually in 2021, it dropped to around 84 kilograms in 2025. The shift comes as more people consider environmental and health concerns, alongside rising prices and campaigns promoting plant-based alternatives.

The average Swiss resident still eats over 100 grams of meat daily—far above the recommended two to three servings per week. Experts suggest this habit carries risks for both health and the planet.

Nutritionist Nadia Leuenberger supports the growing interest in plant-based diets. She highlights their benefits, including lower saturated fat intake and higher fibre consumption. A well-planned plant-focused diet can include small amounts of dairy, eggs, meat, or fish, ensuring essential nutrients like vitamin B12—found mainly in animal products—are not overlooked.

For a balanced plant-based meal, variety is key. A colourful plate helps guarantee a range of vitamins and minerals. To eat more sustainably, experts recommend choosing seasonal and local plants, opting for minimally processed foods, and cutting down on waste.

The drop in meat consumption reflects changing attitudes towards food in Switzerland. With campaigns pushing plant-based options and prices climbing, more people are exploring healthier and more sustainable diets. Small adjustments, like prioritising fresh, local plants, could further support this trend.