New Business as a Sport Program Merges Athletics with Entrepreneurship Training

A new sports and education initiative called Business as a Sport has launched at the My Business Center. The programme blends intensive training with athletic challenges to help entrepreneurs sharpen their management skills. Participation is free, and the event runs from May 18 to 29 in a hybrid format—both online and in person. The two-week programme targets active business owners and aspiring entrepreneurs. It combines workshops on strategic planning, financial management, and scaling with physical activities designed to build teamwork and fitness. Organisers believe this mix will improve both professional skills and personal efficiency.

One highlight is an esports tournament aimed at developing digital skills and networking. Participants will also take part in 'managerial combat' sessions, where they tackle complex business cases under tight resource limits. These exercises simulate real-world pressures to test decision-making abilities. *Business as a Sport* is part of the national project *An Effective and Competitive Economy*. The initiative reflects a growing trend of integrating physical and mental training to foster resilience in business leaders.

The programme wraps up on May 29, offering participants practical tools for business growth alongside team-building experiences. Free access ensures broad participation, whether attendees join remotely or in person. Organisers expect the hybrid format to attract a diverse group of entrepreneurs from different regions.