Iloilo City vies to host 2027 MICEcon in bold industry push

Iloilo City has entered the race to host the Philippine Meetings, Incentives, Conferences, and Exhibitions Conference (MICEcon) in 2027. The bid highlights the city’s growing reputation as a top destination for large-scale events. If chosen, it would mark the first time Iloilo hosts the country’s leading MICE industry gathering. The Iloilo MICE Alliance is leading the bid, backed by local and provincial governments, the Philippine Chamber of Commerce and Industry (PCCI) Iloilo Chapter, and the Iloilo Association of Accredited Tourism Transport Operators (IAATTO). Lea Lara, director of the Iloilo City MICE Center, stated that the bid aligns with the city’s ambition to become a major MICE hub in the region.

Iloilo has already proven its ability to host high-profile events. These include ASEAN meetings, the 2025 IPSC Action Air World Shoot, and the annual Dinagyang Festival—a large-scale cultural celebration that draws thousands of visitors. The city’s track record in managing such gatherings demonstrates its strong organisational skills and hospitality infrastructure.

The Tourism Promotions Board Philippines, headed by Maria Margarita Montemayor Nograles, is overseeing the selection process. Iloilo faces competition from other major destinations, including Cebu and Boracay. Shortlisted candidates will be announced in May 2026, with the final decision expected by September 2026. A successful bid would position Iloilo City as a key player in the Philippines’ MICE industry. The event would further showcase the city’s ability to handle large conferences and exhibitions. The outcome will be determined by the Tourism Promotions Board within the next two years.