How Zookies Cookies Turned a Shark Tank Pitch Into a Lasting Pet Treat Business

A homemade dog treat company called Zookies Cookies is still thriving after its appearance on Shark Tank. Founded by Tom Simon and Justin Miller, the business offers all-natural, gluten-free mixes that owners can bake at home. Their simple recipe and fun flavours have made it a popular choice for pet lovers.

The idea for Zookies Cookies began with Simon and Miller's shared passion for dogs. They wanted to create treats free from preservatives, using only natural ingredients. The product comes in varieties like peanut butter, giving owners an easy alternative to store-bought options.

To make the treats, owners just add water to the mix, shape the dough, and bake for 30 minutes. The company first gained attention through a Kickstarter campaign, raising $26,183 to get started.

Later, the founders appeared on Shark Tank, asking for $50,000 in exchange for 20% of their business. They also used social media to sell biscuits, with some profits going toward flood relief efforts.

Zookies Cookies remains active, offering a straightforward way for dog owners to bake healthy treats. The company continues to operate without major changes to its distribution or market approach since its Shark Tank deal. Their focus stays on natural ingredients and easy preparation for pet lovers.