Germans ditch mulled wine as sugar concerns reshape holiday traditions

Germans ditch mulled wine as sugar concerns reshape holiday traditions

Shannon Miles
Shannon Miles•
• 2 Min.
Poster for a German beer festival featuring people holding beer glasses and a barrel in the background with German text at the bottom.

Glühwein not number one - these are the most popular drinks - Germans ditch mulled wine as sugar concerns reshape holiday traditions

Advent is nearly here, and Germany's Christmas markets have begun to open. While mulled wine remains a festive staple, many Germans are now choosing different drinks. A recent survey reveals shifting tastes—and concerns about sugar—during the holiday season. Last year, only 20 percent of Germans had tried mulled wine by mid-November. Even fewer may reach for it this year, as nearly half now consider its sugar content too high. One popular winter drink can even exceed the daily recommended sugar intake in a single serving.

The survey, conducted by Appinio, found that 44 percent of Germans lost track of how many sugary drinks they consumed during the holidays. Yet not all festive beverages are overly sweet. Feuerzangenbowle and eggnog, for example, contain less sugar than traditional mulled wine. These alternatives have grown in popularity at German Christmas markets. Sweet treats also pose a challenge. Half of those surveyed admitted they struggle to resist festive snacks. Despite this, the top ten hot Advent drinks include options that balance indulgence with moderation.

Mulled wine, punch, and hot chocolate still dominate market stalls. But with growing awareness of sugar levels, more Germans are exploring other choices. The festive season may see a mix of old favourites and lighter alternatives this year.

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