From Businessman to Organic Farmer: Reviving India's Forgotten Heritage Rice

Jakkula R. Thirupathi once worked as a businessman in Hyderabad. In 2015, he returned to his native Nagapuri village to care for his ailing father. This decision marked the start of a new chapter—one rooted in organic farming and a mission to revive forgotten crops. Thirupathi’s journey began with loss. After his father passed away from cancer, he turned to farming Kalanamak rice, a heritage grain known for its health benefits. The variety boasts a low glycemic index, high protein levels, and essential micronutrients like iron and zinc.

On just 1.5 acres, he now grows Kalanamak rice alongside nine types of black rice. His efforts yield a yearly profit of Rs 1 lakh. But his focus extends beyond income—he believes organic farming can combat diseases linked to chemical-heavy agriculture. The COVID-19 pandemic reinforced his conviction. Thirupathi promoted Kalanamak rice as a natural, affordable way to strengthen immunity. He also urges fellow farmers to adopt organic methods, warning that pesticides harm both land and health—even affecting children. Looking ahead, he plans to expand his Kalanamak rice fields to 3 acres. His goal is clear: start with his family, then his village, and eventually reach global markets. By doing so, he hopes to improve health worldwide while securing better incomes for farmers.

Thirupathi’s shift from business to farming reflects a deeper purpose. His work preserves heritage crops and offers a sustainable path for others. With each harvest, he moves closer to a future where organic farming nourishes communities and supports livelihoods.