Felix Neureuther becomes ALDI's new organic brand ambassador for 2024

ALDI SÜD has named Felix Neureuther as the new face of its organic brand, NUR NUR NATUR. The former ski racer will front the supermarket’s latest campaign, promoting sustainable and affordable organic products for families. His role aligns with the brand’s focus on nature, mindful living, and accessible premium quality. Neureuther will appear in the campaign across still images and video formats throughout the year. His involvement reflects his long-standing advocacy for an active, conscious lifestyle—values that match NUR NUR NATUR’s principles. The brand, known for its Naturland-certified products, offers around 60 organic items through ALDI SÜD.

The campaign’s slogan, *'It doesn’t take many ingredients—just the right ones,'* highlights the brand’s commitment to simplicity and quality. Neureuther encourages customers to embrace sustainability with the phrase *'Let’s take this path together.'* ALDI SÜD’s goal remains clear: making organic, eco-friendly choices affordable for all families.

The partnership brings together Neureuther’s passion for mindful living and ALDI SÜD’s mission to democratise sustainability. His role as ambassador will spotlight NUR NUR NATUR’s organic range, reinforcing the brand’s position in affordable, high-quality family nutrition. The campaign runs throughout 2024, featuring across multiple marketing channels.