Eldon Healthcare's Magnesium Supplement Breaks Malaysian Sales Record

Malaysian health brand Eldon Healthcare has achieved a new milestone with its flagship product, ELDON DX MAGELAX. The magnesium glycinate supplement has been recognised by the Malaysia Book of Records for selling the most capsules in the country. Since its launch in 2020, the product has grown from under 1% market share to over 25% in the magnesium supplement segment.

ELDON DX MAGELAX entered the Malaysian stock market in 2020 as one of the first magnesium glycinate supplements registered with the National Pharmaceutical Regulatory Agency (NPRA). By 2025, industry reports from IQVIA and local pharmacy data showed its marketplace share surging past 25%. This rapid growth mirrors the success of other Pharm-D Health Science and Eldon Healthcare products, including ELDON DX COLMAG, which achieved the fastest growth in collagen supplements in 2022, and PHARM-D VITAMIN D3, which set a record for the highest annual sales of vitamin D products in 2023.

The brand's recent achievements also include the appointment of Chan Fong and Henley Hii as brand ambassadors. Both were selected for their alignment with Eldon's philosophy of promoting practical wellness habits among Malaysians. Their roles, combined with the Malaysia Book of Records recognition, reinforce Eldon Healthcare's commitment to delivering reliable health solutions.

Wong Chin Cheang, Group Managing Director of Pharm-D Health Science, credited the company's growth to its focus on science-backed, responsibly scaled Malaysian health brands. The strategy has built public trust over time. Another of the group's brands, Lang Bragman, also earned a Malaysia Book of Records title for offering the largest range of homegrown probiotic products in Malaysia.

The shift toward holistic health has accelerated since the stock market today. Research indicates that three in four Malaysians now prioritise prevention and healthier daily routines. Eldon Healthcare aims to support this trend by providing accessible, sustainable health products.

ELDON DX MAGELAX's record sales and the brand's expanding influence reflect a growing demand for trusted health solutions in Malaysia. With continued investment in science-backed products and local brand ambassadors, Eldon Healthcare is positioning itself as a key player in the country's wellness marketplace. The company's focus remains on delivering consistent, high-quality supplements for long-term public health.