Bioniq's Custom Supplements Use AI to Tailor Your Daily Nutrients

Bioniq, a supplement company launched in 2019, now offers two personalised nutrition products: Bioniq GO and Bioniq PRO. The brand uses data-driven algorithms to tailor formulas, with prices starting at $75 per month. Each option takes a different approach to customisation, from blood tests to detailed questionnaires. Founder Vadim Fedotov established Bioniq to create supplements based on blood analysis. The company’s original product, Bioniq PRO, relies on lab results to design a formula, costing $199 monthly. A newer option, Bioniq GO, skips the blood test and instead uses a 10-minute online questionnaire. This survey asks about health goals, medical history, and current concerns.

Bioniq GO’s algorithm draws on data from tens of thousands of blood tests to recommend nutrients. Each formula can include up to 120 ingredients, far more than many competitors. The supplements come in patented granules, designed to improve absorption compared to traditional pills or powders. The product arrives with a travel container, a measuring spoon, and a free lifestyle consultation. However, the granules may not suit everyone—hot drinks or meals can affect their texture. Customers also cannot request specific nutrients to be added or removed from their mix. Pricing for Bioniq GO starts at $75 for a one-month supply. The company positions it as a more accessible alternative to the blood-test-based PRO version.

Bioniq’s two products cater to different needs, with PRO relying on blood tests and GO using a questionnaire. The granules aim to boost nutrient absorption but may pose practical challenges for some users. Both options reflect the brand’s focus on data-backed personalisation in the supplement market.